Amman, Jordan, May 23, 2007: Emaar International Jordan, the subsidiary of Dubai-based Emaar Properties PJSC, opened its corporate office in Amman at the Rabia Towers, to drive the sales and marketing activities of projects in Jordan. The office displays a true-to-type model of Emaar International Jordan’s pioneering project, the Samarah Dead Sea Golf & Beach Resort.
Mr Mohamed Ali Alabbar, Chairman, Emaar Properties, opened the office in the presence of Mr Issam Galadari, Managing Director, Emaar International – Middle East and North Africa; Dr Nader Mohammed, Regional Managing Director – Emaar International; and Mr Steve McCartt, General Manager, Emaar International Jordan.
“As an emerging market with strong growth potential, Jordan is one of Emaar’s thrust areas in our geographic expansion plans,” said Mr Alabbar. “Emaar is aligned with the development vision envisaged by the King Abdullah II Fund for Development, and with the opening of our corporate office, we are strengthening our resource base in Jordan and will evaluate new investment opportunities.”
Samarah, a mixed-use, master-planned project, of development value JD354 million (US$500 million), is developed by Emaar for The Dead Sea Touristic and Real Estate Investment Company, formed by Emaar Properties PJSC and a number of Jordanian regional investors. The Dead Sea Touristic and Real Estate Investment Company undertakes investments in line with the growth plans outlined for the Kingdom by the King Abdullah II Fund for Development.
“Emaar will drive the sales, marketing and project development of Samarah Dead Sea Golf & Beach Resort, which has already received strong investor response regionally and internationally,” said Mr McCartt. “The first-of-its-kind master-planned project in Jordan, Samarah complements the tourism growth initiatives of the Government through its mix of luxury residences, commercial establishments and leisure & entertainment facilities.”
The true-to-type model of Samarah on display at Emaar International Jordan’s corporate office will highlight the key features at the project including a full-fledged golf course and clubhouse, luxury villas, beachside amenities and an extensive retail spread. The model will help potential investors gain an insight into the scale of development of Samarah Dead Sea Golf & Beach Resort and the design elements to be used.
Emaar Properties has a significant presence in 16 countries globally, and the geographic expansion is line with its Vision 2010 to become one of the most valuable companies in the world.
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